The International Air Transport Association (IATA), alongside EASA and the FAA, has launched the global "Save a Life, Not a Bag" safety campaign. The initiative targets a critical hazard: passengers pausing to retrieve cabin baggage or film videos during emergency evacuations. While commercial aircraft must evacuate within a strict 90-second benchmark, an IATA survey revealed that only 61% of travelers knew they must leave all belongings behind. Industry leaders warn that