Greek Tourism Soars During Winter Period, Spring Bringing Even More

Source: The National Herald

ATHENS – Greece’s strategy to attract tourists year-round is paying off, with a significant 24.5 percent growth in visitors during the typically slow winter period of the first three months of 2024, and a robust continuation into the spring season.

Data from the Bank of Greece revealed that many foreign visitors are opting for short-term rentals through platforms like Airbnb over traditional hotels, which have not seen as much benefit from the influx. This trend has been advantageous for wealthy foreigners who have invested in multiple properties to qualify for Golden Visas, granting them and their families 5-year residency permits and access to European Union passports.

From January through March, tourism revenues reached 942 million euros ($1.022 billion), setting a strong foundation for what could be another record-breaking year, surpassing 2023. In March alone, Greece welcomed 1,167,300 tourists, who contributed to 2,642,364 overnight stays, reflecting increases of 3.5 and 4.9 percent respectively, as per the Hellenic Statistical Authority (ELSTAT).

Domestic tourism also saw a resurgence, with Greeks traveling more within their own country despite economic challenges. This uptick in local travel was undeterred by high costs and low wages, as many opted to visit their home villages and islands.